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Kline finds more marketers are expanding into storefronts.
December 1, 2016
By: Melissa Meisel
With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory. These vertically-integrated specialty stores offering an immersive, single brand experience and supported by obsession of younger generations, including millennials, are seeing expansion across all the countries analyzed in Kline’s upcoming Boutique Beauty Retailers: Channel Analysis and Opportunities report series. These freestanding stores offer unique concepts, a fun environment...
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